Sephora – Becoming a Digital-First, Omnichannel Beauty Powerhouse
Sephora’s evolution from a French boutique to a global digital-first beauty leader offers a powerful playbook for D2C brands. This case study explores how Sephora used personalization, omnichannel integration, loyalty programs, and operational innovation to build a future-ready customer experience model that drives retention, revenue, and long-term brand resilience.
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