Digital Marketing Consulting
The roles of digital marketers and CMOs are dynamically changing, increasing pressure to captivate customers through intensive digital marketing efforts, churn for repeat transactions, and reducing core KPI's like the CAC. The key to activating a purpose-led marketing engine is an agile digital marketing strategy, integrated marketing, and growth ecosystems nestled between data intelligence, human and tech capabilities that foster an experimental-test-learn methodology, and one that embraces a customer-centric approach.
With a plethora of levers that need to fit together and yet stay aligned to the broader strategic objectives of an organization, finding the right operating model and framework is challenging–This is where digital strategists and digital marketing experts of multidisciplinary backgrounds play a crucial role in defining the right model, roadmaps to transform digital marketing initiatives.
Digital marketing consultants at Cognitute help clients activate an unparalleled marketing machine meant not just to outperform their peers in terms of topline growth, market share, brand visibility index, positive customer sentiments, brand advocacy, and more but also to derive predictive rich insights from both the internal strategic environment and the marketplace utilized to make the next big move and lead frontiers as challengers. Our digital marketing consulting services incorporate both growth and innovation frameworks, with the goal of not just
aiming to increase top-line growth and market share and increasing top-line growth, but also assist organizations in staying ahead of the competition, delivering sustained success, and being a trailblazer in the industry. Through the activation of predictive analytics, we help discover, develop, define outcomes, and deploy all the critical levers needed for an incumbent digital marketing engine owning core KPIs as our own.
Exfoliating The Traditional Digital Marketing As A Service
Traditional digital strategy approaches don’t spark growth, making organizations mere survivors. Emerging trends in search and discovery, like AI SEO and Generative Platforms, make it harder for brands to get their products and brands surfaced in AI-powered SERP's and Marketplaces. What current generational brands require today is a new paradigm that prioritizes, spotlights, and transforms organizations as innovative marketers and customer-centric leaders. At Cognitute, we understand that a successful marketing strategy must go beyond run-of-the-mill digital marketing approaches and prioritize innovation, customer-centric leadership, and the ability to make informed choices. One of the key hidden challenges is usually the most fundamental one, 'CHOICES'. Marketers now have an array of choices, and staying consistent and focused on a unilocular funneled strategy not just reaps results but trajects organizations into the competitive advantage orbit. Organizations that master the 5 core pillars listed below build not just the foundation of growth, but also experiment, learn, and move faster through the cluttered, boundaryless competitive landscape. Cognitute digital marketing consultants unleash the true potential of an organization's digital initiatives through these core pillars.
Integrated Marketing-Sales Engine
Conventional marketing and sales functions have different priorities; the former builds traction and the latter converts the traction to healthier revenues. Tethering these two functions symbiotically is important to prevent redundant cross-purpose objectives, and to optimize metrics side by side.
Integrated marketing and sales isn’t just harmonizing people, successful organizations incorporate inclusive strategies by aligning all processes, levers, and frameworks through data-driven decisions. This data-driven approach can occur by warehousing information in a single location, which can be viewed and interpreted for meaningful insights, achieving the overarching goals laid out, and gaining a competitive edge in the market.
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Digital, Advanced-Data, and Insights Ecosystem
Developing the underlying technical capabilities alongside a culture that enables a more agile, data-driven marketing and sales organization is the precursor to building a foundation for growth. Adopting new emerging technologies and trends to the digitization efforts and digital sales balances the go-to-market interventions and traditional sales-force levers.
Digital operations is a key component in this effort, as it provides the technical capabilities, data-driven approach, and personalized experiences needed to drive sustainability and support a more agile marketing and sales organization.
Deep behavioral insights and performance analytics further drive these sustainable selling models and help to identify the right channel mix, ultimately rendering personalized experiences for customers.
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Cultivates Experimentation Culture
In the current business ecosystem, run-of-the-mill marketing approaches stagnate growth. Innovation is enabled through experimental culture. Companies that leverage a deep understanding of customers are moving markets and customers’ hearts through robust A/B tests of process frameworks and strategies.
Experiment-and-learn culture not just throws light on solutions, but also identifies underpinning capabilities that the organization is yet to tap into, and marketing functions to quickly respond to changing market conditions.
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Customer Experience-Centered Efforts
Customer experience is a potent lever to measure the success of any marketing efforts. Where marketing and selling today have gone beyond omnichannel presence to a metaverse world, diminishing customer purchasing power parity, and transactions occurring on day-to-day social engagement apps, personalized customer experience is the new imperative.
Through the entire lifecycle of awareness, intention, desire, and action, True experiences its about showcasing to customers when, where, and why they need you across all touchpoints. One such innovation that has transformed customer experience is where confectionery leader–Cadbury leverages neuromarketing capabilities in its marketing campaign initiatives and remains a leader in brand experiences till date.
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Capitalizing Human Capabilities
CMOs need to lean towards the future of work by cultivating Digital leadership–for enabling transformative growth, Creativity–a powerful antidote for risk and experimental culture, Authority delegation–embracing decision making with ownership, and lastly Evergreen skilling–for progressive growth.
By stimulating the right mix of these capital enablers, organizations have consistently shared superlative success stories during turbulent, fast-paced, demanding conditions. By unlocking the true potential of human capital and reducing strategic gaps, brands have accelerated growth faster than the industry benchmark.
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SMARTSHORE and revitalize your digital marketing function with assured ROI contracts.
Metrics Guaranteed Engagement
Global forces and evolving market trends are wreaking havoc on mundane digital marketing strategies. Current marketing leaders need disruptors more than enablers–disruptors who not only challenge the status quo but also embrace outcomes as their own and drive core business metrics, while creating a roadmap to sustainability. Our digital marketing experts and strategists deploy Cognitute’s proprietary digital marketing 4.0 framework to take a holistic outcome-guaranteed approach with clearly defined KPI metrics that are seamlessly tethered to the commercial component of the contract.
Mastering integrated digital marketing capabilities, a customer-centric approach, and value-driven ROI means deciphering the right insights to reach the right audience with the right personalized message through the right channels. Cognitute deploys a robust framework that is anchored on deep insights, human capabilities, customer-centric leadership, and integrated strategy, enabling symbiotic growth.
Beyond Conventional Digital Marketing Consultation - Unlocking Real Potentials
By harmonizing a value-driven digital marketing strategy with digital innovation, upgraded internal processes, data-intelligence systems, culture-led, customer-centric framework, people propelled ecosystem, dynamic pricing model, personalized user journeys, and powerful content machines; organizations can unlock true potentials, increase the output capacity, and achieve optimal returns, outperforming their peers to lead as market disruptors.
From over a hundred use cases across industries and active research projects, Cognitute digital marketing consultants understand what today's CMOs and C-suite need and work as an integrated function to generate superior TSR and values beyond the industry average benchmarks. We lead end-to-end marketing transformation for our clients as our expertise spans a breadth of strategy, operations, digital, and growth innovations.
Purpose Led C-Suite Advisory
Rapid digitization and ever-changing customer behaviors fuel fresh opportunities for digital marketers, whilst also creating new roadblocks. The roles of marketing executives and CMOs are becoming more complex than ever before, due to the richer and more organic experience of customers and their demands. Our purpose-led and outcome-assured engagement helps organizations navigate evolving roles, deliver high performance, and keep the overarching vision intact. Coupled with decades of experience and a metrics framework that owns outcomes, Cognitute’s marketing consultants address the full spectrum of marketing challenges and deploy a growth-focused model accelerating organic acquisition.
Analytics and Insights
The Digital Marketing ecosystem is highly fragmented, adding to the woes are siloed third-party digital systems that are loosely fastened. A growing number of organizations are turning to advanced data capabilities that enhance ordinary interaction and engagement to seamless, personalized, end-to-end engagement.
Predictive data can also spotlight how marketing initiatives are performing and where to turn up and down the engine. Marketers with Cognitute consultants are realizing that with the right data structure and culture, valuable insights inferred by the are amplifying the organization's competitiveness, optimized pricing, tuning promotion strategies, and offering the ability to gauge customer pain points.
Channel Strategy
Emerging digital channels have spawned dramatic changes in consumer behaviors, customer demands, and expectations. We help organizations improve the effectiveness of their marketing initiatives by adopting data-driven performance models. Cognitute Marketing consultants help transform clients' GTM strategy and align the channel mix using prehistoric data by integrating robust tools and an analytics ecosystem that drives amplified sales across the funnel.
Revenue Operations And Pricing Management
Disintegrated digital marketing operations spiral costs and human capital. Digital marketing is one function where micro OPEX burns go untraced–fueled by content machines, agency retainer fees, unplanned campaigns, and more. Centralizing operations across marketing, sales, and customer success has emerged as an effective way to accelerate revenue growth, operational efficiency, and customer-centricity.
Pricing is another potent lever that’s much underestimated, and when meticulously embedded as part of a larger corporate strategy, it maximizes revenues, moves markets, and woos loyal customers. Organizations with well-integrated pricing strategy into their broader strategies of operating profits, brand, marketing, and sales create superior shareholder returns than their peers.
Our digital marketing consulting services help clients organize their marketing functions more sustainably through revenue and pricing management, creating a competitive advantage and tangible value across the function.
Digital Marketing Excellence & Transformation
Marketers’ roles are getting more complex due to changes in consumer dynamics, blurring competitive boundaries, global disruptions such as the pandemic, and cross-border disputes. Organizations that respond quickly to changing conditions emerge as market leaders. We help clients to decipher existing frameworks, invest in an agile marketing function, and leverage transformation through end-to-end digitization, reshaping intra-organizational collaboration, and staying ahead of the competition.
Customer Experience and Personalization
A customer experience strategy that leverages advanced data intelligence can empower businesses to deliver unparalleled personalization and create valuable engagement opportunities across all customer touchpoints.
Unparalleled personalization and experiences across customer touchpoints enable a self-reinforcing cycle of 1-1 communication and deepens brand engagement, delivering value for both business and the customer. With the right technical capabilities, the power unleashed by analytics gives fact-based insights into predictive consumer behaviors, tracks purchase patterns, and keeps selling more personalized products.
Speed Date our Digital Marketing consultants on a Zero Obligation comprehensive digital strategy and road mapping.
From Our Insights
Embedding Deep Tech Advanced Marketing for Maximized Marketing ROI
Digital Transformation – The Next “Digital” Wave In Indian Businesses?
Pre-emptive Business Transformation: The Key to Resilience In Uncertain Times.
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Search Engine Optimization (SEO) Consulting
As of 2024, close to 2 billion websites occupy the world's internet space, and each of these site administrators is looking to outrank the rest. However, the search engine landscape and its ranking algorithms have drastically evolved since their inception. Run-of-the-mill SEO strategies generate short-term, temporary traffic gains.
Outranking competitors with well-optimized SEO interventions is not as easy as it seems and needs long-term commitment and initial capital investment for a sustained result. Even organizations with high-caliber SEO teams are mastering the art of dominating the search engines' real estate.
Digital marketers today have a vast choice to amplify their SEO campaign, and yet are still on the verge of deciphering the best moves to outdo their competitors.
Search Engine Optimization (SEO) is a proven marketing strategy to organically increase brand visibility, meet sales objectives and attract customers to websites or mobile apps. Discover current generation SEO capabilities with Cognitute’s SEO consulting services. At Cognitute, we activate consulting 4.0 practice framework deployed as a BOT model (Build-Operate-Transfer) owning key SEO metrics–primary, secondary, and tertiary including leads, customer acquisition, conversion rate, ROI, and revenue that are seamlessly integrated into the contract. Our turnkey SEO solutions cover the end-to-end strata of an SEO campaign.
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Social Media Consulting Services
Social Media today is not just imperative for a brand, but a vital extension of a brand's identity and a vital touchpoint to listen and communicate with its prospective customers and brand advocates.
Organizations understand their brand like no other; however, they fail to target their voice to the relevant target cohort at the right time on the right channel using personalized communication, leading to redundant efforts and high OPEX burn.
It is imperative to drive engagement that doesn’t dilute the brand position and yet captivates customers’ emotional decisions, distinctively from the competition. Marketing on social media is daunting in this fast-paced, cluttered marketplace. Brands that have decoded the secret to understanding their customers, market trends, and global forces by leveraging digitalization, data analytics, agile experiment-and-learn framework, integrated marketing-sales engines, and people-fueled creativity are dominating their industry on a global stage.
Cognitute's digital marketing consultants deploy a social media framework designed to tailor-fit the unique demands of the brand, and deliver sustainable outcomes for any brand size while unleashing revolutionary social media practices meant to break frontiers and spur growth.
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Branding Strategy
Most admired brands have driven sustained financial impact and generated value for their employees, their customers, and their internal stakeholders. On the contrary, it is not true for all top brands due to their poorly crafted strategies. Poorly crafted brand strategies can waste precious budgets that are already stretched thin.
Strategic brand building starts at the CXO office, inferred from deep, rich insights, planted throughout the organization, powered by people, and religiously applied across all facets of a business. No brand strategy is “materialized” until it is embedded deep within the organizational culture, permeating into customer experience, the ways the brand operates, and staying inclusive at every customer touchpoint.
Conventional branding strategy such as consumer interviews, focus groups, and qualitative research is okay to get a superficial outline, however a well synthesized heterogeneous source of insights from within the business and external environment–including business pulse, consumer insights, purchase behaviors, sales, and financial information, market trends, competitive landscape renders a more holistic view to design the ideal brand strategy.
Cognitute’s brand consultancy services take an unconventional approach to branding strategies–one that can answer sophisticated questions and one that can quantify every strategic tradeoff made during the process.
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Content 360 Engineering
Content is no longer a tool for communication–It is a powerful potent lever that connects with customers at an emotional layer influencing brand connect, purchase decisions, and advocacy at every touchpoint of the customer lifecycle. Technological disruptions and rapid shifts in business climates have emphasized digital channels above all else–giving rise to content more than ever before. In our recent research, we identified that organizations with an effective content marketing strategy had incorporated a high level of personalization, one that could create intimacy between customers and the brand, facilitating a long-term relationship. In a survey responded by 2000 leading brands, 56% of marketers reported that content design is one of their most important strategic priorities, and almost 22% of their marketing budget is delegated to content and content marketing.
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E-commerce
Many brands have reaped gains from e-commerce, be it D2C CPGs or marketplace aggregators. Both emerging opportunities and threats have accelerated digitalization, rising from global disruptions such as the pandemic, trade wars, and competition from new market entrants. However, digital strategy and online channels alone don’t suffice for operating sustainable e-commerce models.
E-commerce demands the right enablers and levers–a few being integrated channels and functions, pricing, product strategy, digital operations, deep tech analytics, and current generational customer experience, and it is crucial for orchestrating all of these levers to gain true values and superlative outcomes.
Online sales require an end-to-end approach–one that is crafted to spark innovation and flexibility to be responsive during challenging times. Cognitute e-commerce marketing consultants are equipped to handle end-to-end nuances of e-commerce irrespective of the current stage, even if it means launching e-commerce from scratch. Cognitute’s e-commerce marketing services are designed to extract maximum value by improving digital marketing efficiency, digital capabilities, data intelligence, and optimizing operations to suit the demands of today and the growth of tomorrow.
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