TalentSprint - Transforming an EdTech Brand into a Digital Powerhouse

About the Client

TalentSprint is a leading edtech organization that partners with IITs and IIMs to deliver executive education programs in deep tech and management. Following its merger with the National Stock Exchange (NSE), the brand set out to reposition itself for a digital-first future and expand its reach among senior professionals and corporate leaders.

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Challenge

With the pandemic accelerating the shift to online learning, TalentSprint faced multiple challenges:

• A legacy, content-heavy website with over 15,000 static pages that lacked a unified structure.
  
  
• An outdated onboarding and learning management experience that led to high lead dropouts and low learner retention.
  
  
• Limited visibility in the digital space despite strong institutional partnerships.
  
  

The goal was to engineer a complete marketing transformation that not only elevated the brand experience but also integrated technology, marketing, and learning into a single seamless ecosystem.

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Solution

Cognitute partnered with TalentSprint to deliver a 360° marketing and digital transformation program, executed in three phases over two years.

Phase 1: Rebuilding the Digital Foundation

• Website Migration: Migrated 15,000+ pages to a new Drupal CMS with a modular, headless architecture for faster deployments, advanced SEO, and dynamic content control.
  
  
• Learning Management System: Built a robust, multi-user LMS on Drupal 8, enabling separate access layers for students, faculty, and partner institutions.
  
  
• Personalized Learning Engine: Integrated psychometric and technical assessments that analyzed learner behavior and skill depth to recommend personalized courses through algorithmic scoring.
  
  

Phase 2: Experience and Marketing Integration

• Designed a frictionless learner journey from website discovery to onboarding and course enrollment linking every step to the marketing funnel.
  
  
• Implemented a data-driven recommendation system that identified user intent and improved prospect quality, reducing lead dropouts by 65%.
  
  
• Created feedback loops between learning behavior and marketing data, allowing precise audience segmentation for future campaigns.
  
  

Phase 3: Market Penetration and Brand Growth

• Conducted city-level market research to identify high-potential zones for executive learning instead of traditional pan-India campaigns.
  
  
• Launched Account-Based Marketing (ABM) initiatives targeting MNCs and CXOs using IP-based retargeting and lead nurturing workflows.
  
  
• Deployed a blended marketing strategy combining offline tie-ups with Tier-2 colleges and online organic campaigns across YouTube and Instagram.
  
  
• Built a community engagement model through curated WhatsApp groups, webinars, and live sessions with IIT and IIM faculty, increasing pre-enrollment engagement among senior leaders.
  
  

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Impact

Metric

- Learner retention improved by

- Lead dropout rate reduced by

- Monthly organic traffic increased from

- Brand visibility among CXO audience

- Funnel and sales coordination

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Result

- 15% within the first three months

- 65%, recognized by Tech in Asia

- 2.5 lakh to 5 lakh visits

- Significantly strengthened

- Aligned through shared analytics insights

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Outcome

The engagement transformed TalentSprint into a digitally intelligent edtech brand capable of scaling with precision and personalization.

By aligning user experience, learning analytics, and marketing automation, Cognitute helped TalentSprint achieve measurable improvements in retention, engagement, and organic growth.

The project set a new benchmark for full-funnel marketing integration in the education sector, culminating in TalentSprint’s acquisition by Accenture.

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