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The Latest Insights, Thoughts, and Perspectives for bold leaders shaping the future of their industries and organizations. Stay ahead of the curve with our curated selection of up-to-date content on the latest trends in business and society.
Zero-waste marketing funnel using analytics and data and insights
Data Analytics

Building a Zero-Waste Funnel with Analytics | Cognitute

Customer journeys are rarely linear. A user can move from awareness to browsing to checkout, only to drop off at an unexpected point due to friction. Even small usability issues can destroy millions in potential revenue. When brands focus on scale without attending to friction, funnel waste grows silently and cumulatively.

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The People Problem in Digital Talent Transformation | Cognitute
Digital Transformation

The People Problem in Digital Talent Transformation | Cognitute

Digital transformation powered by talent and leadership drives innovation and business growth. Learn how leaders can build future-ready teams today.

Corporate Strategy for Navigating Uncertain Times | Cognitute
Strategy

Corporate Strategy for Navigating Uncertain Times | Cognitute

In a time of unprecedented global uncertainty, planning for the future may seem redundant – but in reality, planning has never been more essential.

Deep Tech and Advanced Marketing to Maximize ROI | Cognitute
Growth and Marketing

Deep Tech and Advanced Marketing to Maximize ROI | Cognitute

Although many organizations are now incorporating informed decisions in regard to marketing budgets, very few were able to measure their ROI on their marketing spends and treat this process as a priority. Throughout 2020, research carried out by Gartner discovered that just 54% of organizations based major marketing decisions on the results of data analytics.

Popular Insights

Direct-to-consumer strategy driving business growth | Insights by Cognitute
May 27, 2025
Growth and Marketing

Driving Business Growth with D2C Strategy | Cognitute

Large corporations once dismissed DTC strategies as something that would create a rift with retail partners and create a large amount of channel conflict, but in recent times, this viewpoint has shifted.

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Digital Ops Planning for fast-growing businesses, insights by Cognitute
January 12, 2025
Digital Transformation

Digital Ops Planning for People & Processes | Cognitute

A practical breakdown of Digital Operations Planning for fast-growing businesses. Learn how to align people, processes, and technology to scale efficiently and sustainably.

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Building scalable and resilient EdTech learning operations | insights By Cognitute
Digital Transformation

EdTech Learning Ops Using SaaS Best Practices | Cognitute

EdTech is no longer just about content delivery, it’s about operating with SaaS-level discipline. This article breaks down how education leaders can apply SaaS best practices, agile delivery, modular tech stacks, and next-gen operational excellence to build scalable, resilient, high-performing learning operations that boost retention, engagement, and long-term value.

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Next-gen operating models driving digital adoption in BFSI | insights By Cognitute

BFSI Digital Adoption via Next-Gen Operating Models

A practical guide to understanding business strategy in 2025 covering strategy levels, models, building blocks, and transformative approaches leaders must adopt to stay competitive.

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Building resilient businesses through pre-emptive transformation | Insights by Cognitute
May 27, 2025
Business Transformation

Building Resilient Businesses with Pre-Emptive Transformation

Resilience has been shown to create long-lasting value in businesses, helping companies to out-perform competitors both in response to crises, and in times of stability

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ESG transformation pitfalls organizations must avoid | Insights by Cognitute
May 27, 2025
ESG & Sustainability

Common ESG Pitfalls Organizations Must Avoid | Cognitute

Incorporating new business models and ESG-driven changes to services, processes, and products requires an often-significant change in skill set

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ESG for modern e-commerce brands and supply chain resilience | Insights by Cognitute
May 27, 2025
ESG & Sustainability

ESG Importance for Modern E-Commerce Brands | Cognitute

In 2019, we saw a global pandemic disrupt supply chains and reorganize manufacturing processes while companies struggled to get products on shelves. Amid all the chaos,

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Featured Articles

Zero-waste marketing funnel using analytics and data and insights
February 19, 2026
February 19, 2026
February 19, 2026
Data Analytics

Building a Zero-Waste Funnel with Analytics | Cognitute

Customer journeys are rarely linear. A user can move from awareness to browsing to checkout, only to drop off at an unexpected point due to friction. Even small usability issues can destroy millions in potential revenue. When brands focus on scale without attending to friction, funnel waste grows silently and cumulatively.

Driving Enrollment Growth with Community Advantage | Cognitute
February 12, 2026
February 12, 2026
February 12, 2026
Business Transformation

Enrollment Growth Using Community Momentum Advantage in Education

Community-led growth fuels enrollment success in Education by building trust and advocacy. Learn to scale enrollment with community momentum.

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